Fundamentals of Finance™
A 1.5-hour online introduction to basic financial reports and concepts and their relevance to effective selling strategies
On-line or On-demand Program
In executive level sales, it takes financial insights to build the big picture. The Fundamentals of Finance ™ is a one and a half hour On-line or On-demand introduction to basic financial reports and concepts and their relevance to the development of effective selling strategies.
Who
Any Sales Professional, Technical Rep, Sales or Technical Manager
Overview
Before senior managers approve a purchase decision, they need to see how the product or service will impact their overall corporate goals. In this on-line or on-demand presentation, an experienced corporate executive introduces non-financial sales teams to basic financial reports and concepts and their relevance to effective selling strategies.
The course presenter is a former CEO or CFO who understands the purpose of financial information and how to analyze it to identify key business needs. Because the presenter has actual experience in senior management, you will learn how the financial information may affect priorities, budget allocations and purchase decisions by executive level customers.
Objectives
As a result of attending this On-Line or On-Demand presentation of the Fundamentals of Finance™, you will be better able to explain:
- Purpose and key elements of a prospect or customer’s Balance Sheet and Income Statement
- How information about a company’s cash can support sales to that company
- How key ratios can reveal crucial information about a company’s financial situation
Customize the Fundamentals of Finance™
Kirby & Associates will customize the Fundamentals of Finance™ to meet your sales team's current challenges. Learn more about our customization process.